
At the beginning of December I flew out to San Francisco and drove on into Silicon Valley, the mecca of technology companies. It is weird to see an actual, physical Google building. One tends to think Google exists only in cyberspace. The working conditions at places like Google and Apple are amazing: Beautiful weather, great food (often for no charge), lots of sporting facilities, free massages when you are stressed - all for the sake of maximum productivity. The only drawback is a heavy gender imbalance (lots of male tech geeks).
I went there to do a story about a small Austrian start-up called Jajah. It turned out to be latest hype in the Valley. Venture capitalists like Sequoia Capital pour millions of dollars into it, and internet gurus like Guy Kawasaki line up to work for or advise Jajah. And one-and-a-half years ago the two founders, Roman Scharf and Daniel Mattes, were still sitting in their little office in Vienna!
Their idea is actually quite good: Worldwide phone calls for free (or a little charge, but that's supposed to be phased out eventually). You go to their website, punch in your and your friend's phone number, both phones ring and you talk. The connection is routed through the internet, but you don't notice that. It's heavy competition for Skype because you don't need a headset or microphone.
I spent the weekend in San Francisco - it's absolutely beautiful and feels like a real city should feel (as opposed to the Los Angeles sprawl or boring Washington, D.C. for example). SF captures the second place in my personal ranking of US cities, after New York and before Chicago. I could actually imagine to live there.
The photo of the Jajah office is by Andres Gonzalez.
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